festival with market


The strawberry festival and market will take place on Sunday, June 30, 2024.

Celebrate the start of the harvest with us and look forward to a great supporting program for young and old!

Music is provided by the Martell band at the morning pint from 11:00 a.m. and the Junge Pseirer in the afternoon


The first Strawberry Festival in the Val Martello took place in 1999. The traditional South Tyrolean Strawberry Festival took place every year on the last weekend in June in Trattla and marks the start of the strawberry harvest. The event is organised by the Cooperative for regional development Martello 3B together with the associations of the valley.

A rich event programme for young and old at the Strawberry Festival was definitely guaranteed. In addition to culinary highlights such as traditional dishes and sweet desserts based on strawberries of the Val Martello, there is much entertainment. However, the absolute highlight of the South Tyrolean Strawberry Festival was the annual cutting of the giant strawberry cake by the South Tyrolean Strawberry Queen, who is elected every three years. The Strawberry Queen has the task of acting as an ambassador for strawberries and representing the sweet fruits from the Val Martello. At the Strawberry Festival 2016, Jasmin Perkmann was crowned the 7th South Tyrolean Strawberry Queen and has held this office ever since.

As an alternative to the Strawberry Festival, the Martell Strawberry Days have been held for 3 years now. Here there is a colorful program to look behind the scenes of the highest strawberry growing area in Europe and to taste the delicious fruit in different varieties. In the Strawberry World in Trattla the fresh fruits can be bought from the middle of June. Refined products are available all year round.


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